Mary P./Laydeefly/BlacKoi

Biography

Raised in Detroit, Michigan, Mary Pryor received exposure to automotive design, electrical engineering and marketing at an early age. Within her first year at the University of Michigan -Ann Arbor, she landed an internship at Radio One, an urban/adult contemporary radio station in Detroit, Michigan. Holding various responsibilities, including assistant promotions coordinator, talent relations for music festivals, celebrity events production, and even working directly with the Director of Programming, adding new formats and the inclusion of new music from undiscovered artists. When faced with the opportunity to expand her skill set, she seized the chance to move to Los Angeles, CA in order to work in music video production, editing, and casting at HSI Productions.

While in Los Angeles she worked on set with directors Benny Boom, Little X, Chris Robinson, David La Chappelle, and assisted with casting for Paul Hunter. The roster of artists that Mary has worked with reads like a "who's who" in popular music - 50 Cent, Kelis, 112, Sean Combs, Blink 182, Jane's Addiction, Madonna, Britney Spears, Elephant Man, the cast of the film "Rize", Beyonce, and Alicia Keys have all benefited from her video production prowess. Upon graduation with a degree in Communications, African American Studies, and Film, she moved to Washington D.C. to pursue a career in education. She taught and mentored private and public school students, developing young adult self-improvement programs for non-profit organizations. During this period, Mary created a female focused program targeting negative stereotypes, deciphering media messages, and learning about the various beauty and marketing industries that target young women in communities of color. It was during her tenure in D.C., that she branched out and developed her own image consulting and marketing firm, WeFancy Agency Consulting, in 2008.

Seasoned and having amassed a wide range of expertise through various career, internship and consultant opportunities with Radio One, HSI Productions, Chanel, SONY, Music World, UPTOWN Magazine, Studio Distribution, New York Stock Exchange, MusicWorld and FUSE TV; Mary's ultimate career goal is to provide online branding, digital trend-forecasting, marketing, and image consulting on a full-time level for a multimedia brand. Her talent, opportunities and a gift for being a "Jill of all trades" would be best beneficial within any situation, challenge or environment throughout the digital space.

Project MGMT documentation samples are available by request.

View Online/Web Production and Marketing Resume: http://www.wefancyagency.com/ResumeNY-1.pdf

View Production and Event Producer Resume: http://www.wefancyagency.com/productionres.pdf

View Education and Student Relations Resume: http://www.wefancyagency.com/educationres.pdf

RECENT CLIENTS/FREELANCE PROJECTS

NYSE Eurotext - Content Producer - October 2009 - Present

Plant It Water - Site Producer/Wordpress Design - October 2009

Nectar Wine Bar - Social Media Campaign - March 2009 - September 2009

Victoria Secret - Limited Brands - Project Manager - September 2009

Campfire - Discovery Channel x Shark Week 2009 - June - July 2009

Consultant

FUSE TV October 2008 – January 2009 - New York, NY Web Project Manager Consultant

Evaluated and crafted Project Forecasts at inception (scope, budget, resources, timeframes) for each incoming project, on a region-specific basis; Collaborated periodically with Account Managers and internal team to drive projects through milestones and to completion (including cross-department trafficking, internal follow-ups, sign-offs) ; Coordinated relationships with third party vendors or partners to cover outsourced client requirements

Uptown Magazine May - September 2008 - New York, NY Online Marketing Manager/Interactive Producer Consultant

Developing, producing and project managing online websites and supporting marketing content for Uptown Magazine, the publishing division of NuAmerica Agency; Managing divisions and external sources, Managed relationship with various marketing partners VH1 Soul, BET, TV One; including creative agencies, to create compelling websites that attract users and convert them into online subscribers; Devised SEO, SEM and CRM campaigns to increase and monitor reader traffic

City Parks Foundation March - August 2008 - New York, NY Arts and Marketing Associate

Oversaw print campaign production management; Liaisoned with print and web designers and creation and distribution of marketing/promotional pieces for SummerStage and City Wide Festivals; Manager of SummerStage and Artist Merchandise - in partnership with the Merchandise Coordinator; Provided on-site assistance to PR agency supporting media at SummerStage

Kevin Powell for Congress March - September 2008 - New York, NY Multimedia Project Consultant

Responsible for content development and outreach for campaign website and affiliated social networks i.e. Blackplanet, Huffington Post, MTV U, Facebook and MySpace; Production manager for online team of designers and online coordinators; Created content/ copy, assistance with web asset development and application of relevant new media technology

Employee

Sony BMG April 2006 – January 2008 - New York, NY Digital Content Manager and Online Marketing Coordinator

Launched and maintained sonybmgmasterworks.com, legacyrecordings. com and related sites, news, photo galleries, and A/V sections; Managed site rebuilds and site drafting for artists and musical brands; Devised site requirement documentation, provided quality assurance testing; Developed editorial and marketing copy for weekly e-mail campaigns and websites; Managed production of promotional banners, artist websites, and portal designs; Provided weekly web traffic reports, fan database, and department reports

Studio Distribution January - March 2006 - New York, NY Music Marketing Manager

Assisted with Project Managers and Director of Marketing for leading Hip Hop/Techno/Soul music distributor; Tasks included connecting with retailers, finding new marketing niches, and promoting new artists within various labels

Internships

HSI Productions August 2003 - November 2003 - Culver City, CA Music Video and Commercial Production Assistant

Studied the work environment of a prominent music video and commercial production company; Learned digital and film techniques such as editing and graphic effects; gaining hours of on-set production assistant experience; Assisted in artist relations during pre- and post-production along with production coordinators and talent agents; Conducted extensive research concerning art direction at the request of directors and producers; Created image and production portfolios for directors and recording company management

Radio One Detroit June 2001 - June 2003 - Detroit, MI Promotions Assistant and Public Relations Coordinator Intern

Gained exposure to the Urban radio industry in the promotions, advertising detail, and radio networking departments; Facilitated artist relations through the promotional street teams audiencegeared marketing strategies; Researched various radio markets to provide insight for developing rating competition tactics; Created and organized media/press lists ; Composed pitches, radio spots, marketing copy for radio and online usage

Education University of Michigan / 2000 - 2004